Iraida Markus-Meerzorg has been working in the industry since 2001 as an office manager/assistant producer at the production company IDTV Film. She started in 2008 as a talent agent at Mover Shaker & The Fame Game. In 2014 she started her own company Meerzorg Talents, a boutique talent agency representing talented actors, directors and screenwriters.
Since 2020 is Iraida also the co-founder of KLEUR, a initiative to promote more diversity and inclusion in the Dutch television and film industry. In 2023, after winning an award for their effort, the foundation KLEUR in film en tv has been established.